Blog
Blog
Notes on signals, first lines, and doing outbound without a warm network.
How many cold emails should a solo founder send per day
The honest answer is 10 to 40, and which end you land on depends entirely on how warmed your domain is. Here is how to think about it, from someone in the middle of warming a domain right now.
A realistic cold email setup for a solo founder
You do not need an agency or thirty inboxes. You need one clean sender and some discipline. Here is the setup that actually lands.
How to turn a hiring signal into a cold email opener
A company hiring for a sales role is telling you it is in-market. Here is how to turn that signal into a first line that gets read.
Why we send a CSV instead of another database
A database tells you who. A hiring signal tells you why now.